Your top 1–3 problems — and how each is solved today (a spreadsheet, duct tape, or nothing).
One clear reason you’re different and worth attention. High-level concept: X for Y.
Who pays. Early adopters: who feels the pain most.
The smallest feature that solves each problem.
Your path to early adopters — inbound vs. outbound, free vs. paid.
The one number that proves it’s working right now.
An edge that can’t be copied or bought. Leave blank until you’ve earned it.
What it costs to deliver — and to learn.
How you make money. Charge from day one.